8 Comments

I love the clarity of this post. My team at Planet is internally tracking the metrics behind some of these points: PlanetScope coverage (using h3) for monitoring, order fulfillment and image collection and latency for mobilizing/tasking.

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Hi Joe - nice analysis. Another regularly used term for what you called “mobilizing” is “marshalling” - bringing in additional, complimentary observations to resolve ambiguities and/or switch from detection to identification and surveillance.

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Nov 30, 2022Liked by Joe Morrison

I have been tracking BlackSky for a while. I really like their approach of creating this analytics product. But apart from that they also try to sell granular parts such as image etc. which confuses things a bit and they can't go all in only on the product.

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Nov 29, 2022Liked by Joe Morrison

Appreciate the simplicity of this post. I'm exploring the earth observation space but have trouble aligning cool technology with attractive business models. Mobilization and human-response makes a lot of sense, and there's probably an evolution of that to AI-response (although maybe decades away).

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May 15, 2023·edited May 15, 2023

This is great, thanks for sharing. Can you make the footnotes links? They're excellent but you have to manually scroll up and down to find them, which almost inevitably makes you lose your spot on the page.

(if substack doesn't support that out of the box, maybe the numbers 1,2,3... could replaced with string IDs that are unique on the page, to allow jumping back and forth via ctrl-f?)

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