Esri Can’t Be Stopped

Welcome to the inaugural edition of “A Closer Look,” and thank you so much for signing up! We may both come to regret the decision, but until then, let’s have some fun. Five decades ago, Jack Dangermond and his wife Laura started a boutique consultancy with a rather grandiose name: Environmental Systems Research Institute. Over time, “E-S-R-I” has simplified to just “Esri.” I’ve always thought it was a beautiful sounding name, like a forgotten Egyptian god or the name you might get stuck with if you were born on a hippy commune.

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