A Closer Look with Joe Morrison

How to Change an Industry

(Slowly, then all at once)

Mar 15, 2023 • 

Joe Morrison

24

6

January 2023

How “Internet in Space” Will Transform the Satellite Imagery Industry: Part II

(Second, Some Predictions)

Jan 3, 2023 • 

Joe Morrison

18

9

December 2022

How “Internet in Space” Will Transform the Satellite Imagery Industry: Part I

(First, Some Background)

Dec 30, 2022 • 

Joe Morrison

31

14

November 2022

A Simple Mental Model for Understanding the Satellite Imagery Industry

Disclaimer: my saucy prose and cocksure opinions do not represent the views of my employer.

Nov 29, 2022 • 

Joe Morrison

35

8

May 2022

Open All of the Satellite Imagery Archives

A moral and economic argument for ushering in the global monitoring revolution that the world urgently needs

May 23, 2022 • 

Joe Morrison

23

April 2022

Nobody wants your fancy algorithm

The satellite imagery industry still has no idea what customers actually want

Apr 18, 2022 • 

Joe Morrison

27

13

December 2021

Tomorrow.io and the Future of Weather Prediction

One startup is boldly asking, "What if we could predict the weather?"

Dec 8, 2021 • 

Joe Morrison

9

June 2021

Mapping's Future Looks Like Gaming's Past

I have a new job, and it’s keeping me pretty busy.

Jun 22, 2021 • 

Joe Morrison

11

3

April 2021

The Wireless Network That Will Connect Everything to Everything

Helium is one of the most exciting companies I’ve come across in recent memory.

Apr 12, 2021 • 

Joe Morrison

5

4

March 2021

Satellite Imagery is Not Becoming a Commodity

Disclaimer: I work at Umbra, a satellite imagery company. I’m hopelessly biased on this topic. As Upton Sinclair famously quipped, “It is difficult to…

Mar 29, 2021 • 

Joe Morrison

15

February 2021

Autonomous Vehicles Won't Revolutionize Maps

A lot of folks don’t realize that Elon Musk got his first big break as an entrepreneur building mapping software.

Feb 8, 2021 • 

Joe Morrison

5

3

January 2021

Why I'm Leaving Azavea to Join Umbra

TL;DR I’m starting a new job at a satellite startup this month.

Jan 15, 2021 • 

Joe Morrison

16

9